Praimy · Beauty ecommerce · Fractional CMO
One foot cream, 500+ orders in 60 days
3.8x
return on ad spend, site and Amazon
+115%
product revenue
34%
lower cost per customer
A beauty devices brand with a small budget split across tens of channels and agencies. I took the work in-house and put the money behind one star product with thought through funnel and landing page
“Our budget was spread across too many channels and agencies, and nobody could tell us what was working. Yurii looked at everything, picked the one product worth pushing and showed us where to spend. In 60 days that foot cream brought in over 500 orders. For the first time, our marketing made sense to us”
Vlad Zinevych, owner of Praimy
How we did it
Branding
One promise on every touchpoint: baby-soft feet
Offer
Packs, subscribe and save, and a 90-day money-back guarantee
Landing page
Built on Shopify, and it beat the product page
Ads
Meta and Google, driving sales on the site and on Amazon
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Carousel ad
A 9-slide guide: why feet crack and what fixes it
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Amazon
Listing images built to answer every objection
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Handout
An insert in every box
