Reverie Camp · Resort pre-launch · Fractional CMO

1,175 paying guests for a resort that isn't built yet

1,175 + (growing)

paying founding guests, and counting

9,482

email signups

12%

of signups conversion to paid

Reverie Camp dome deck at sunset

A new modern design glamping resort opening in Colorado in 2027, launching a pre-booking campaign with and exclusive offer for the Founding Guests. The challenge was to tell the story, and get people on board before having any rooms to show for it.

Naming and brandThe storyImageryThe pageAdsEmails

How we did it

Naming and brand

The name, concept and visual style, from zero

Lets get lost key visual
Reverie Camp logo and typefaceMeaning of the word reverie

The story

Ten two-story domes on one mountainside

Dome floor planSite plan

Imagery

A full image library for a resort that is not built yet

Domes above the clouds at sunriseDomes on the forested slope at sunsetDomes on the slope in winterThe resort from across the valley
Hot tub on the deck at nightDome row at duskDomes from above in snow
Japanese-themed dome kitchenIceland-themed dome living roomIceland-themed dome bedroom

The page

The pre-launch page for Empire, Colorado

Lets get lost heroIntimate mountain retreat section
Site plan sectionA dome unlike anything section

Ads

Meta from first ad to paid founding guest

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Emails

Founder emails that turn signups into $50 deposits

VIP status emailQuick question emailFounding guest offer email

Take control of your growth

Let’s talk growthNext case: The Nest