The Nest at Black Hawk · Resort · Fractional CMO

From empty domes to sold-out Saturdays

82%

occupancy at peak

69%

of nights booked direct by fall

1.7

average nights per stay, up from 1.3

The Nest domes on the ridge with the logo

New type of resort - a Glamping retreat launch above the town of Black Hawk, Colorado. The problem? A fuzzy positioning, generic messages, dark photos, and the domes sitting empty. Solution - rebuilt the brand, the visuals, the site and the ads in one summer, and went from empty to packed

BrandingVisual identityWebsiteAdsOffers

How we did it

Branding

New positioning and a message guests get at once

New brand on The Nest home page
Resort identity slideFour target audiences slide

Visual identity

Photos of the domes, the views and the guests, used everywhere

Aerial of the domes on the ridge in fall
Domes lit up at dusk
Guests around the fire pit
Bed with a mountain view inside a dome
Dome with chairs out front
Bar in the entertainment dome
Yoga on the lawn

Website

A clear path to booking direct

Landing page

Home page heroOur domes section

Event page

Private events page heroWhat you can host here section

Deluxe dome page

Deluxe dome photos and booking cardGuest reviews section

Ads

Meta from discovery to booking, plus Google Hotels

Ad: Where the mountains show off
Ad: Sleep under the stars
Ad: Just one good mountain weekend
Ad: This is how you do Colorado
Ad: Not your regular mountain hotel
Ad: Glamping done right

Offers

An offer to fill each slow stretch

Offer: June midweek 40% off
Offer: third night on us
Offer: August couples package

Take control of your growth

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